Popular Search linlinklinkedlinkelinkedin
View Categories

WebID Structure and How It Works

2 min read

Where to Find Website Visitors tab (WebID) #

WebID is part of the Audiences module in your DemandSense platform. It’s organized into several tabs that categorize your website traffic based on identification level and relevance:

  • Companies
    Lists the organizations associated with identified visitors. This includes firmographic data such as company size, industry, and location.
  • Professional Profiles
    Shows identified individuals who visited your website. These may include names, job titles, contact information, and LinkedIn profiles.
  • B2C Profiles
    Displays identified visitors who do not appear to be affiliated with a company. These profiles are typically consumer-based or lack corporate data.
  • All Traffic
    Includes all website sessions, whether the visitor is identified or anonymous. This tab gives you a complete view of site activity.
  • Excluded
    Contains sessions filtered out based on your Ideal Customer Profile (ICP) settings. Visitors here match one or more exclusion rules you’ve defined.

How WebID Identifies Visitors #

When someone visits your website, WebID works to identify both the individual (prospect) and the company (account) they’re associated with. Based on the available data, one of four outcomes will occur:

  1. Both the person and their company are identified
    You’ll see the individual in the Professional Profiles tab and the company in the Companies tab.
    Credits used: 1.00 credit
    This action creates a B2B Prospect + their Company.
  2. Only the person is identified
    The visitor will appear in Professional Profiles, but no company will be listed.
    Credits used: 1.00 credit
    This creates a Prospect record.
  3. Only the company is identified
    The organization will appear in the Companies tab, but the individual won’t be listed.
    Credits used: 0.50 credit
    This creates an Account record only.
  4. No one is identified
    If WebID can’t recognize the visitor or their company, the session is marked as an Anonymous Visitor in the All Traffic tab.
    Credits used: 0 credits
    If the visitor is identified later, their past visit history will automatically be added to their profile.

Additional notes on credits #

  • Unlock Additional Leads Details: 1.00 credit
  • Create Prospect (Work From Home): 1.00 credit
Was this article helpful?