What is WebID? #
WebID is a powerful tool within the DemandSense platform that enables website visitor identification. This tool helps you identify individuals and companies visiting your website, offering insights far beyond basic company-level data. WebID reveals individual professional profiles of website visitors, including work-from-home visitors, allowing you to engage directly with high-intent leads.
WebID goes beyond traditional identification methods to provide actionable insights using identity resolution, behavioral tracking, and machine learning. By analyzing online behaviors such as page visits, time spent on your site, and specific actions taken, WebID uncovers intent signals that help you identify prospects before they make purchasing decisions.
What Data Will You Have Access To? #
- Individual Professional Profiles: Personal details like job titles, company names, emails, phone numbers, and LinkedIn profiles.
- Company Insights: Information on visiting companies, including revenue, employee count, and industry data.
- Decision-Makers: Access to high-level decision-makers at companies that visit your site.
- Work-from-Home Detection: Identification of visitors working remotely, even if they lack formal company affiliation.
Key Features of WebID: #
- Full Contact Details: Includes names, business and personal emails, phone numbers, and LinkedIn profiles, providing comprehensive data for outreach.
- Cross-Channel Intent Signals: Understand your visitors’ intent based on their behaviors across multiple channels, including LinkedIn engagements and page views.
- Omni-Channel Engagement Tracking: Track and analyze engagement data across various platforms to refine your marketing strategies.
- AI-Powered Intent Analysis: WebID uses advanced AI to pinpoint prospects’ readiness to buy by analyzing their online behavior, helping you prioritize outreach efforts.
User Cases #
General User: Track and identify relevant prospects who visit your site and engage with them.
Marketing: Analyze traffic quality and launch retargeting campaigns for high-intent visitors to optimize channel performance.
Sales: Review website visitors to identify high-potential leads and nurture them through automated or manual outreach.
Value Propositions of WebID: #
- Increase Conversion Rates: Convert a significant portion of your website traffic, targeting high-intent visitors who already understand your brand.
- Identify Prospect Intent: Gain deeper insights into your visitors’ intent by analyzing how they engage with your site, enabling better lead qualification.
- Nurture Middle-of-Funnel Prospects: Access warm leads with comprehensive data and engage them with targeted campaigns.
- Diagnose and Verify Traffic Quality: Assess the effectiveness of marketing campaigns by evaluating the quality of your site traffic.
- Stop Paying for Clicks That Don’t Convert: Eliminate waste by blocking frequent clickers who don’t convert, ensuring better ROI on digital ads.
How WebID Can Help Your Business: #
By combining identity resolution with behavioral tracking, WebID helps you engage visitors at the right moment in their buying journey. Its unique ability to uncover work-from-home visitors, cross-channel interactions, and real-time intent data ensures you never miss an opportunity to connect with high-intent prospects, ultimately increasing your conversion rates and optimizing your sales efforts.