The Ads Scheduling Tool helps you manage your LinkedIn ad campaigns more effectively. It ensures that your ads run at the best possible times without you having to monitor them continuously.
Benefits of Ads Scheduling #
- Enhanced Control: Run campaigns only during the most optimal times for your target audience.
- Timezone Flexibility: Target multiple regions with ease by selecting the right timezone for each campaign.
- Time and Effort Saving: Bulk schedule multiple campaigns at once, ensuring they run according to your needs.
Using Ads Scheduling #
LinkedIn ads have a limitation when it comes to scheduling. Unlike platforms like Meta or Google, LinkedIn doesn’t allow you to run campaigns on specific days or times. Ads will run continuously until the campaign is paused or the daily budget is exhausted.
To give you more control over your campaigns, DemandSense has developed the Ads Scheduling Tool. This feature enables you to set specific days and times for your LinkedIn ads to run. Here’s a detailed guide on how to use the Ads Scheduling Tool to optimize your campaigns.
Setting Up an Ad Schedule #
Follow these steps to schedule your LinkedIn ads:
- Navigate to ‘LinkedIn Ads Tuning’ → ‘Ads Scheduling’
Go to the Ads Scheduling section within the DemandSense platform. - Connect Your LinkedIn Account
If your LinkedIn account hasn’t been connected yet, follow the setup instructions in the article “Connecting LinkedIn to DemandSense” to connect it. - Select the Campaign
Pick the LinkedIn ad campaign you want to schedule and click on the ‘Schedule’ button. - Choose Timezone
Choose the appropriate time zone for your campaign. By default, the system uses your current time zone. If not available, the system defaults to EST. This step is especially useful for campaigns targeting multiple regions. - Set the Schedule
Select the specific days and time ranges when you want your ad to run. If you have different schedules for various days, you can add multiple options. Once you’re done, click Save to apply the schedule.
Once you’ve set your schedule, our system automatically adjusts your LinkedIn campaign status. This ensures your ad runs only during the specified time slots.
Important Note: When you schedule ads, it may take up to 24 hours for ad scheduling to fully synchronize and start performing as expected. This time is needed for the system to adjust the campaign’s status accordingly.
Bulk Scheduling #
If you need to schedule multiple campaigns at once, follow these steps:
- Choose campaigns you want to schedule.
- After selecting the campaigns, click on ‘Schedule Selected Campaigns’.
- Follow the same process as for individual campaigns. Choose the appropriate timezone and set your desired schedule.
- Once you’ve set the schedule, click Save to apply the changes.
Keep in mind: When scheduling in bulk, the same schedule will be applied to all selected campaigns. You cannot apply different schedules to individual campaigns in bulk.
Managing Campaign Status #
Once you’ve set your schedule in DemandSense, our system will automatically manage the campaign’s status based on your selected time slots. For example, if the campaign is running, our system will pause it when it’s scheduled to stop and reactivate it when it’s time to start again.
Important: To ensure everything works smoothly, you need to set up your campaigns through DemandSense and leave them active on LinkedIn. LinkedIn has priority when it comes to campaign status. If your LinkedIn campaign is manually paused, DemandSense will not override that, and the schedule will be paused as well. DemandSense will only resume the campaign once it’s active again on LinkedIn.
If you have any further questions or need assistance with setup, feel free to reach out to our support team!
Frequently Asked Questions #
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Ads Scheduling FAQ #
- How long does it take for the scheduled ads to start running?
Once you set your schedule, it may take up to 24 hours for the system to fully synchronize and for the ads to start running as scheduled.
- What is the default time zone used by the Ads Scheduling Tool?
If no time zone is selected, the system defaults to EST. However, you can customize the time zone to suit your campaign’s target regions.
- Can I apply different schedules to individual campaigns when scheduling in bulk?
No, when scheduling multiple campaigns at once, the same schedule is applied to all selected campaigns. You cannot assign different schedules to individual campaigns in bulk.
- Can I target multiple time zones for my LinkedIn ads?
Yes, with DemandSense’s Ads Scheduling Tool, you can choose different time zones for each campaign, which is especially useful when targeting multiple regions.
- Do I need to keep my LinkedIn campaigns active for the scheduling tool to work?
Yes, you must keep your LinkedIn campaigns active. If your campaign is manually paused on LinkedIn, DemandSense will not override that pause, and the scheduling will be paused as well.
- What happens if I manually pause a campaign in LinkedIn while it’s scheduled in DemandSense?
If you manually pause a campaign on LinkedIn, DemandSense will also pause the scheduling. The campaign will resume scheduling only once it’s reactivated on LinkedIn.
- Does pausing campaigns overnight in DemandSense put them back into the learning phase each day?
Based on our testing, the impact of pausing campaigns overnight on the learning phase can vary depending on the campaign type and settings. For example, cold or awareness campaigns targeting large audiences (100k+ people) might experience performance dips due to interruptions in the learning phase. To determine the best approach for your goals, we recommend comparing performance with and without scheduling pauses.