How to Identify Website Visitors in 2026 (And Actually Use That Data)
Most of your website traffic is anonymous: here’s how to identify who’s actually researching your product and turn that data into pipeline you can act on.
Kristina Haidai
Multi-Touch Attribution for B2B: Why Last-Click Is Lying to You
Multi-touch attribution for B2B: why last-click misses LinkedIn’s real impact, how to pick the right model, and what a better attribution setup actually looks like.
How to Use LinkedIn Sales Navigator Search Filters Like a Pro [2026 Guide]
Lead filters, account filters, Boolean operators, saved searches, and intent signals — everything you need to turn Sales Navigator into a precision prospecting tool.
How an API Analytics Platform Cut LinkedIn Ad Costs 57% While Growing Reach and Engagement
An API analytics platform cut LinkedIn ad CPC by 57% and grew impressions 44% without changing creative, targeting, or budget. Here’s how strategic scheduling did it.
How Does Website Visitor Identification Work with LinkedIn Ads? 6 Use Cases
See who’s visiting your site after clicking your LinkedIn ads. WebID reveals companies, individual profiles, and behavioral data so your ad spend doesn’t stop at the click.
4 LinkedIn Ad Settings You Need (But Don’t Have Yet)
LinkedIn Campaign Manager gives you a start date, a budget, and not much else. Here’s what’s missing — and the settings that actually fix delivery inefficiency and wasted spend.
How a Financial Services Company Cut LinkedIn Ad Costs 48% by Scheduling
Industry: Financial Services Campaign Type: Lead Generation / Demand Capture Test Duration: 2 weeks At a Glance The Challenge Financial services is one of the most competitive categories on LinkedIn. Large institutions run always-on campaigns with deep budgets, which means smaller players get squeezed — paying premium CPCs to compete in the same auctions, at … Read more
How a Workplace Management Platform Boosted LinkedIn Ad Impressions 49% Without Increasing Budget
A workplace management platform ran two scheduled campaigns and grew impressions up to 49% while cutting CPM nearly in half. What exactly changed?
Account-Based Intelligence: How B2B Teams Turn Accounts into Revenue Signals
Learn what account-based intelligence is, how it works, and how B2B teams use it to identify in-market accounts and drive revenue.
Buyer Intent Tracking: How to Identify Accounts That Are Ready to Buy
Learn how buyer intent tracking works, which intent signals matter most, and how B2B teams use intent data to prioritize accounts and drive revenue.