Industry: Software Development Company Size: 501–1,000 employees Campaign Type: Top-of-Funnel / Brand Awareness Test Duration: 2 weeks At a Glance The Challenge For a B2B software company serving 2,000+ clients globally, LinkedIn is a core demand generation channel. At that scale, inefficiency compounds fast. Even a moderate CPC improvement applied across multiple simultaneous campaigns isn’t incremental — it fundamentally … Read more