---
title: How to Install the Tracking Code (Pixel)
description: "The DemandSense tracking code (pixel) is unique to each client and is generated automatically when a DemandSense account is created. You can find your tracking code on the **Tracking Code** page within the platform. ![DemandSense Tracking Code page in the…"
url: "https://knowledgebase.demandsense.com/docs/how-to-install-the-tracking-code/"
updated: "2026-09-02"
category: Website Visitor Identification
---

# How to Install the Tracking Code (Pixel)

The DemandSense tracking code (pixel) is unique to each client and is generated automatically when a DemandSense account is created. You can find your tracking code on the **Tracking Code** page within the platform.

![DemandSense Tracking Code page in the platform](https://knowledgebase.demandsense.com/wp-content/uploads/2026/01/Group-20-1-scaled.png)

Once the tracking code is installed on your website, DemandSense starts tracking traffic immediately. For most websites, the first leads appear within **12–24 hours**. Websites with low traffic volume or primarily non‑US traffic may take longer.

## **How the Tracking Code Can Be Installed**

You can install the tracking code in one of the following ways:

- **Global header** – tracks traffic across the entire website
- **Specific pages only** – tracks traffic only on selected pages
- **Google Tag Manager** – allows deployment without changing the website code directly

Here are the exact steps for GTM installation:

1. Go to your **Google Tag Manager Console**.
2. In the left-hand menu, click **Tags**.
3. Click **New**. ![Google Tag Manager workspace with the Tags menu and New tag button](https://knowledgebase.demandsense.com/wp-content/uploads/2026/01/image.png)
4. Enter a name for the tag (for example, *DemandSense Tracking Code*) and click **Tag Configuration**.
5. When selecting a tag type, choose **Custom HTML**. ![Google Tag Manager custom HTML tag configuration with the DemandSense tracking code](https://knowledgebase.demandsense.com/wp-content/uploads/2026/01/image-1.png)
6. Paste the DemandSense tracking code into the **Custom HTML** section.
7. Click **Triggering** and set the trigger to **All Pages**.
8. Click **Save** in the top-right corner. ![Google Tag Manager tag configuration with the DemandSense tracking code and All Pages trigger](https://knowledgebase.demandsense.com/wp-content/uploads/2026/01/image-2.png)
9. Click **Submit** in the top-right corner to publish the container. ![Google Tag Manager Submit button to publish the container](https://knowledgebase.demandsense.com/wp-content/uploads/2026/01/image-3.png)

## **Troubleshooting**

If you do not see data after installation, check the following:

- The correct Google Tag Manager container is published
- The tracking code in GTM matches the code shown on the DemandSense **Tracking Code** page
- At least 24 hours have passed since installation

If issues persist after completing these checks, contact the DemandSense support team for assistance.